Free diagnostic scorecard

How much of your business is guesswork?

Twelve questions, answered from memory — not how the business is performing, but how much of what you believe is evidenced.

You get a score, four area bars, and your three weakest named — each with the register that settles it.

  • About five minutes
  • No sign-up
  • Nothing stored
  • Nothing sent anywhere

First, what you filed —
and what your rivals filed too.

Area 01

Filings and finances

Companies House

When did you last read a competitor's filed accounts?

Do you know what charges are secured against your company, and to whom?

Were your last three sets of accounts filed on time?

Then the ground around you —
what is coming before it opens.

Area 02

Premises and pipeline

Planning & VOA

Do you know what has been granted planning permission near your site in the last two years?

Do you know how your rateable value compares with the units either side of you?

Has a competitor opened, expanded or refitted near you in the last eighteen months?

Then the walls themselves —
who owns them, and on what terms.

Area 03

Property and tenure

HM Land Registry

Do you know who is the registered owner of your premises, and what they paid?

When does your lease, or your main property commitment, next change?

Do you know whether your landlord owns other property nearby?

Last, the people at your door —
and what they have left to spend.

Area 04

Market and catchment

ONS & open registers

How do you define the area your customers come from?

Do you know how many households are inside it, and what kind of households they are?

Do you know how many direct competitors serve the same area?

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