Business diagnostics for UK SMEs

The evidence is already public.

I read the public record — Companies House, planning, rateable values, Land Registry, ONS — and cite every finding to its source. Start with the free scorecard, or read the sample report first.

What one register shows gross margin from filed accounts · illustrative sample

32% 30% 28% 31.8% 27.6% FY22 FY23 FY24 FY25

Companies House · hover the points

What another shows rateable value vs the units either side · illustrative sample

Yours Unit 2 Unit 6 Unit 9 Average £186/m² £143 £151 £158 £149

VOA rating list · hover the bars

Free diagnostic scorecard

How much of your business is guesswork?

Twelve questions, answered from memory. Nothing stored, nothing sent anywhere — the scoring runs entirely on this page.

Press 1–4 to answer · Enter to continue

0 of 12 answered

Sample report — Business Health Check

Wrenfield Joinery Ltd, worked through.

Wrenfield is fictitious — every figure is invented. The structure, method and citation format are exactly what the £450 report delivers.

−4.2 pts

gross margin over three filed years

Accounts FY22–FY25

1 new

all-monies charge over the only freehold, Mar 2025

MR01 · 0482 7719 0003

5 → 12 mo

accounts filed ever later after year end

Filing history 2022–25

0

charges at the nearest competitor, five years running

Hollowbeck charges register

Gross margin, side by side Wrenfield vs Hollowbeck Interiors · %

34% 31% 28% 34.1% 27.6% FY22 FY23 FY24 FY25
  • Wrenfield Joinery
  • Hollowbeck Interiors

Months from year end to filing later every year — discipline slips before the numbers do

12 8 4 5 7 8 12 FY22 FY23 FY24 FY25

FY25 filed twelve days before the statutory deadline

·

The findings register

Claim · source · date read
No.ClaimSourceDate read
01Gross margin fell 31.8% → 27.6% over FY2022–FY2025Full accounts ×4, Companies House24 Aug 2026
02All-monies fixed charge over 4 Fenwick Trading EstateMR01, charge 0482 7719 000324 Aug 2026
03Accounts filed 5 → 12 months after year end, worsening yearlyFiling history 2022–202524 Aug 2026
04Hollowbeck Interiors: rising cash, nil charges, five yearsHollowbeck full accounts FY2021–FY202524 Aug 2026
05Gable End Fit-Out unreadable beyond officers and chargesMicro-entity accounts FY2023–FY202524 Aug 2026

The full sample, with the written findings, is at /sample-report

Services & prices

Five ways in, priced straight.

Fixed quotes before any money moves. Founding rates held for the first ten clients.

Diagnostic Price Turnaround Registers read Best for
Diagnostic Scorecard Free 5 minutes None — self-assessed Finding out where to look first Take it →
Business Health Check £450 5 working days Companies House, 5 years, you + 3 rivals A fast, cited read of the filings Details →
Location & Market Intelligence £1,200 – £2,500 2–3 weeks Planning, VOA, ONS, open registers A move, a second site, a lease Details →
Deep Diagnostic £4,000 – £7,500 3–4 weeks All six, every site in scope A sale, purchase, refinance or turnaround Details →
Intelligence Retainer £400 – £900 / mo Monthly note Your watchlist, read monthly Hearing about changes first Details →

Every engagement, the same rule. If a finding cannot be cited to a public document with the date it was read, it does not go in the report.

The evidence base

Four registers, one method.

All public. Most free. You are welcome to read them yourself — the practice is knowing what to look for.

Companies House

Filings & finances

Accounts, charges, officers, filing dates — statutory, free, nine years deep. Margin drift and borrowing behaviour live here.

On the site →

Planning & VOA

Premises & pipeline

Every planning application, published months before the street changes — and the rateable value of every commercial unit.

On the site →

HM Land Registry

Property & tenure

Owner, price paid, tenure and every charge — £7 a title. Your landlord's position at renewal is a matter of record.

On the site →

ONS & open registers

Market & catchment

Census households, spend by category, competitor density — a number where "the area feels busy" used to be.

On the site →

Get in touch

Tell me what you're trying to decide.

A move, a rival, a lender, a purchase. I will tell you straight what the record can and cannot settle — before you commit to anything.

30 minutes, free. Email two or three times that suit you and what you are deciding; you get a straight answer on whether the record can settle it, and a fixed quote if it can.